Breakthroughs for Faster
Healing from our Company to You

Heath joined CrossRoads in October 2014 to serve as VP of Business Development. He has over 20 years of experience in Orthopaedic industry. Prior to arriving at CrossRoads, he worked at Stryker where he was the Director of Medical Education for the foot and ankle division. Heath has spent the majority of his orthopedic career in the foot and ankle space. He got his initial start in orthopedics at Wright Medical Technology where he worked in Marketing and as an Extremity Sales Rep. Following that, he worked at 2 successful start-ups, Nexa Orthopedics and Memometal, Inc (MMI).

Heath graduated from the University of Memphis with a bachelor’s degree in Business Administration with a focus in Business Management.

Why CrossRoads is Different:
“We’re a family here. We see our distributors as true partners and make every effort to help them educate surgeons and their Reps.”

Tim has extensive, executive financial management and operational experience. He has worked as a financial officer in orthopedic companies for the last 15 years. His career started at Accenture (Andersen Consulting). After Anderson, he continued to grow in his profession; specializing in manufacturing companies, including all functional areas related to finance, accounting, IT and HR.

Tim earned an MBA in Finance from the University of San Francisco.

Why CrossRoads is Different:
“This company is made of the nicest people in the industry, yet everyone has a drive to keep on being the best. This culture touches every aspect of what we do.”

Before joining CrossRoads, Alex worked in orthopedic sales and marketing for 23 years. After three years as a sales representative for Wright Medical Technology, he was given the opportunity to transition to product management and marketing. He remained at Wright for 13 more years, earning his MBA and eventually receiving responsibility over the hip and knee marketing divisions. From Wright, Alex moved into the start-up company environment and was instrumental in the turnarounds and acquisitions of two companies: Sonoma Orthopedics and Omni Life Science.

Why CrossRoads is Different:
“CrossRoads has a true family dynamic that allows sales, engineering and marketing to work well together. We have mutual respect and admiration. That fuels us all to work to the best of our abilities.”

Mark has been in orthopedic sales for 30 years. He began his career as an independent sales representative for Wright Medical Technology and eventually transitioned into sales management and executive sales management. Before joining CrossRoads, Mark was VP of sales for Biomedical Enterprises (BME) where the sales grew under his direction from a declining $3M to $21M until the company was acquired by DePuy/Synthes in 2016.

Why CrossRoads is Different:
“This company constantly creates phenomenal products. Every member of our sales team is passionate about these products. However, unlike other companies, our sales team is even more passionate about our company and everyone in it..”

Mike is the President and Managing Director of Healthpoint Capital. Prior to Healthpoint, Mike was President, Chief Executive Offcer and Director of DJO Global, a $1 billion firm in the Orthopedic sector owned by Blackstone. DJO was the fastest growing firm in Total Joint implants and Consumer Sports Medicine under his leadership. Prior to joining DJO, Mike served as Group President, Orthopedics for Stryker Corp. managing Stryker’s global orthopedic businesses, which represented approximately $3 billion in revenue. Additionally, in his 22 years in the musculoskeletal space at Stryker, Mike served as Managing Director of all of Stryker’s divisional segments in Germany, Austria and Switzerland.

John is a 37-year veteran of private equity investing and a successful entrepreneur and executive. He founded Foster Management Company in 1972, which managed seven private equity funds. Additionally, he was founder and CEO of most of Foster Management’s portfolio companies including Foster Medical Corporation and NovaCare, Inc. He is Healthpoint Capital’s specialist on China: Trustee of the Asia Fund, Asian Cultural Council and a Founder/Advisory Board Member of the Asia Society Policy Institute. He was formerly a Board Member of Avon, Inc. and Corning Incorporated, a Trustee of the Asia Society, the Hospital for Special Surgery in New York, the Burke Rehabilitation Hospital, and the Children’s Hospital of  Philadelphia, on the Dean’s Council at the Harvard School of Public Health, and an Overseer of the Amos Tuck School of Business Administration.

Prior to joining Healthpoint Capital, Milen Todorov was a Director in the global healthcare team at UBS Investment Bank, focusing on the musculoskeletal sector. While at UBS, Milen executed over 25 M&A and capital raising transactions with aggregate value in excess of $35 billion. He began his career in economic litigation consulting at Charles River Associates.